Award-winning Independent Strategist

Kinga Potrzebowski

Culture •  Brand  • Social Media  • Content Creation • Creator Marketing

• LinkedIn
• Instagram

I’m an independent strategist with 15+ years of experience collaborating with brands and agencies to build data-driven campaigns, social and content strategies that are rooted in culture, audience behaviour and creative clarity. 

My background spans brand building, social media strategy creation and execution, 360 degree campaign development, influencer and creator strategy and management, paid media strategy and execution, scalable content creation, creative briefings, community management and native, always-on social media content management, and audience insight, with experience developing work for brands including Hyundai, Mastercard, Cashmere Bathroom Tissues, Rogers, Pfizer and Sleep Country Canada. 

I love brand storytelling and I am especially interested in the kinds of creative ideas that sit at the intersection of data, culture, audience behaviour and business objectives. Work that doesn’t just look good on a deck, but actually gives creative teams something strong to build from that will not only win awards but meet KPI’s. 

I can plug in across campaign development, social and content strategy, creative briefing, influencer strategy, pitch support, and broader brand and communications thinking.

Currently open to freelance, consulting and contract opportunities with brands and agencies.